To deliver the best cup of coffee in the world and have fun as we do it.
First off, we love coffee. We really love coffee. And we know a lot of people out there love their coffee too. So we want to make sure that everyone has a cup of coffee to love, which means, we only make coffee that is so good that we’ll drink it here at Cameron’s. Also, all of our coffees have to pass the “Bill” test. Bill (our founder and CEO) has to like a coffee before we launch it. The “Bill” test isn’t easy because Bill is about as picky as a person can be about coffee.
“Bill what do you really want to do?” Bill somewhat jokingly says, “Well, I’d start a coffee company.”
Many, many years ago, Bill came to a turning point in his corporate career and had to figure out what to do next. Through many weeks of deep reflection, Bill’s wife, Lisa, looks at him and asks, “Bill what do you want to do?” When Bill lists off several companies that he has mentors and friends at, Lisa once again asks, “Bill what do you really want to do?” Bill somewhat jokingly says, “Well, I’d start a coffee company.” And Lisa, as a very good wife (who all of us at Cameron’s are very thankful to today), in all seriousness responds, “Well, go start your coffee company.”
Bill started out with a coffee shop, which he found to be more like running a fast food business. He wanted to help people enjoy the coffee he did everyday—not just the few hundred a day he served in his little shop. Then he moved into distribution to reach more people, but quickly realized he was spending more of his time in logistics than making coffee for people. So he built the Cameron’s roasterie – one of the coolest coffee plants in the country, and he made his dream come true.
How can Cameron’s be affordable and so tasty?
Here’s the deal: Cameron’s only roasts and packages coffee for people to buy at their local store and bring home to enjoy. Most other coffee companies have coffee shops. Then the rest of the other coffee brands have other businesses too—like jams or cheeses. Cameron’s makes coffee for you to enjoy every morning at home. That’s it. Instead of using the profits from our packaged coffee for retail shops or other businesses, we give the dollars back to our consumers.
Great people. Great coffee. What a great idea. We aren’t the biggest, the boldest, or the artsiest coffee company. The most fun? Maybe. The most passionate? We like to think so. Every day, we toss aside titles in a never-ending quest to make your morning (or whenever you drink coffee) the best it can be. But passion is nothing without the expertise to back it up. And we’re no slouches in that department, either. We have the finest people in the coffee-making biz, with countless years sourcing beans, roasting and cupping. Let’s just say, when it comes to coffee, we have it covered.
DEVOTED TO QUALITY
We don’t take coffee lightly, not even when it’s a light roast. We’re devoted to one thing: making amazing coffee and having fun doing it. Okay, that’s actually two things. But for us, they go hand-in-hand. We source the finest beans the world has to offer. We love technology, too, so our manufacturing is top of the line. We combined two types of roaster technologies to consistently roast smooth, rich beans without scorching them. And we don’t stop there. In fact, we never stop when it comes to great coffee. Our licensed Q Grader and Cupper cups every single batch to ensure the flavor is exactly as it should be. Like we said earlier, coffee is not taken lightly here.
There’s only one way to make fantastic coffee. The right way. We’re always looking for a better way to do things. It’s why our packaging process eliminates 99% of oxygen, because oxygen is the enemy of great coffee. It’s why we didn’t cash in on the K-Cup craze years ago, but instead, found a way to make filter-bottomed single-serve coffees without the plastic aftertaste. It’s also why we’re one of the greenest facilities in the world, because we’re always looking ahead to how we can make a better cup of coffee, and a better world, too.
Here, employees come first because they’re the people who make the magic in our coffee. We believe each and every person working here is an integral part of our company. They are the minds behind every idea, every improvement and every drop of great coffee we produce. They’re the smile of every morning and the fun that makes our job less like work. It’s why we treat our employees like family, not numbers. We respect their opinions and institute change based on their suggestions. Each and every one of us makes this company great. That’s why employees come first.