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You know the feeling you get when you make that first cup of Cameron’s, sit in your favorite comfy chair and settle in to enjoy your morning coffee? Yep, that’s hygge! Hygge (pronounced hue-gah) is a Danish way of living, all about coziness, contentment, and finding joy in the simple things in life. In other words, an optimistic lifestyle that we can get behind here at Cameron’s!

While hygge is a true way of life for Danes, and has been part of their culture since the 1800s, in most of the rest of the world it’s been catching on the past couple years as a lifestyle trend – and with good reason! Living the hygge mindset can increase your happiness and reduce stress. It’s about shifting your way of thinking to find the opportunity for joy in each moment and being grateful for what you have. Here are several ways you can embrace hygge:

Be Kind to Yourself

Rather than focus on all the things you feel you should be doing, take a step back and treat yourself to small indulgences. This includes warm beverages (like your favorite Cameron’s blend), comfort food, and sweet treats – with no guilt.

Slow Down

Put your phone down, and be present. Enjoy the moment you’re in, whether you’re lost in a good book by yourself, or spending quality time with family and friends. Really take the time to soak in the experience, using all five senses.

Enjoy the Little Things

Hygge is about experiencing comfort wherever you are, being totally relaxed with the place you’re in and the people you’re with. It’s about being optimistic – rather than complaining about the snowstorm, go out and for a walk and enjoy the beauty of the fresh blanket of winter white!

Up the Cozy Factor

Use our long Minnesota winter as an excuse to turn off the overhead lights and lamps, and instead fill your space with candles and cozy throw blankets. Find some oversize sweaters and thick socks, and settle in by the fireplace. Even better with a mug of Cameron’s!


  1. This is my first Cameron and I am sold. My son from Austin is a coffee conseiur and I am looking forward to sharing this delicious coffee. Yes I love fresh flavor and low acid and NO bitter taste. I live in Wilm NC and have just found 3 stores that carry your coffee

  2. Do you sell coffee cups

  3. The coffee is awesome I’m glad you’ve got it in so many places I’m very happy you have it at aldi it be great if we could get decaf in aldi also love your sales thank you so much

  4. Hi Bernadette – We love to hear that you have become a new fan! Hopefully your son agrees! Thanks! – CC –

  5. Hi Regina – We do normally have mugs and tumblers for sale on our website! However, our website isn’t fully up and running right now. You can learn more about why that is here. If you want to be the first to know when we start selling our mugs and tumblers, sign-up for our newsletter! Thanks! – CC –

  6. Hi Julie – Thanks for letting us know you’re such a big fan! Let Aldi know you’d like to them carry decaf! Every request Aldi receives for our coffee really helps us to gain distribution in their stores. Let us know if you have any other questions! – CC –

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